Creating beautiful experiences

UX / UI + design + art

About

I’m Lena, a designer based in London,

focused on user experience and art.

I also teach yoga.

Currently working at Visa in the Consulting and Analytics department.

Please contact me for more details.

Supporting global retailers and brands through data science.

I was in charge of 3 projects, including building a SaaS platform, creating a KPI dashboard application and redesigning a Price management app.

Working on the Footballco apps and their websites Goal.com, Goal Live Scores, Spox.

I was in charge of unifying all our products, rebranding and creating a new Design System and a new app.

Design of the brand and website. I created the brand guidlines.

This included logo versions, colours and typography. I also created the presentation template.

Redesign of a platform that helps in organising family’s memories.

My focus lied mainly on research, personas, user journeys, visual design and accessiblity.

Tender Loving Cats is a charity based on Long Island in NY.

I redesigned the main and donation pages.