INTRO
Senior Product Designer shaping fintech SaaS, complex UX systems, and AI-augmented design.
I've spent my career designing products where the stakes are high and the flows are geniuely complex: cards issuance, payment processing, configuration interfaces, and financial onboarding. The kind of work where getting it wrong costs someone money or trust.
APPLE VISA THREDD BARCLAYS DUNNHUMBY GOAL.COM
SELECTED WORK
STRATEGY LAYER
"I work end -to-end and operate at the strategy layer - shaping product direction, aligning cross-functional teams, and making the calls that turn ambiguous briefs into clear, scalable designs solutions. I bring stakeholders with me, not just deliverables to them."
TESTIMONIALS
"As part of my team Lena excelled with proactive ideas and tackling complex problems in a logical and user friendly way. She is creative, a team player and someone who will never let you down!”
Andy Hall
DIRECTOR OF PRODUCT DESIGN, DUNNHUMBY
"Lena's approach to design and critical eye for UI are excellent and what she and the team produced was so impressivethat we immediately pushed it into production"
Paul Wiseall
CO-FOUNDER, ITERNAL
"Lena has been adaptable to ever changing priorities and handled it with grace while also working at pace to deliver high qquality desings across every project she supported."
Tom Thorley
DESIGN PRINCIPAL, BARCLAYS
"Beyond design skills, Lena is a genuine team leader - giuiding colleagues with clarity and collaboration, while inspiring confidence in every project."
Philip Tyler
PRODUCT LEADER, THREDD